Articles From PFM January 2025

Picture Framing Magazine is the industry’s leading trade magazine, with practical, well-written articles covering everything from frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of articles in the latest issue.

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Sales Strategies:
10 Great Ideas to Increase Sales

by Jared Davis, MCPF, GCF
10 inspirational ideas to help your business become better, which in turn will help increase sales.
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Color and Art Trends for 2025
by Chris Paschke, CPF, GCF
What’s trending in the world of art and interior design—and what that means for your custom picture framing business.
Click here to view this article online.
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8 Equipment Must-Haves
by PFM Staff
Recently opened a frame shop or purchased an existing one? Own older machines that may be due for an upgrade? This list is for you.
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Goltz on Business: Building a Business of Value
by Jay Goltz
The newest column from Jay includes a Q&A with Gilded Moon Framing owners Jill and Paul Choma, whose for-sale business has been valued at over $1 million.
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5 Retail Trends That Will Shape 2023
by Meg Glasgow
What customers want and expect in today’s retail landscape, and how you can ensure your framing business meets (and exceeds) those expectations.
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Design of the Month
by Thomas Houston, MCPF
A psychedelic frame design complements a concert poster of two Grateful Dead members.
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